Featuring the Party brands on two of the fastest cars in Formula 1 was only the beginning of the story. Working with the McLaren team, we took fans behind the pit wall with the See the Unseen video series in which driver Daniel Ricciardo gave his unique insights into the world of F1. The series proved a massive hit, having been viewed over 40,000 times. See the Unseen was part of a broader McLaren Access content package that included rich media and money-can't-buy competition prizes.
Featuring the unique stories of Danish international goalkeeper Kasper Schmeichel, trailblazing female flat jockey Hollie Doyle and darts world champion Gerwyn Price, the series captures some of the most inspiring stories in sport. Backed by social media campaigns, Against the Odds, which runs until July 2022, is enabling Coral to engage with customers in a more thought-provoking way.
Boasting an audience of over 450 million viewers annually, the sector is more popular with viewers than the NFL, NBA or NLB. The global esports betting market is projected to be valued at $12bn by 2025. We are developing a dynamic new offer which will enable customers to bet against each other on their own performance, in either casual, skill-based games or in the massively popular blockbusters titles such as League of Legends and Counter Strike. The Group is also building an esports book where bets can be placed on professional esports athletes. The experience will be surrounded with rich media and social integrations.