As a major international business, we embrace the responsibility to make a positive contribution to the societies in which we operate – it’s what our customers and colleagues rightly expect of us.

Our Sustainability Charter is at the heart of our business and sets out our commitment to operate exclusively in regulated markets, to lead on responsible gambling, pursue the highest standards in corporate governance and invest in our people and our communities. In November we held Entain:Sustain, our inaugural sustainability showcase, to share our progress in these areas.

To help us deliver on the Sustainability Charter commitments we established the Entain Foundation, which is investing £100 million in good causes over five years. A registered charity, the Foundation is focused on promoting safer gaming through research, education and treatment; increasing diversity in technology, supporting grassroots sports and assisting our local communities.


At Entain:Sustain we launched EnTrain, a global programme to promote increased access to, and diversity within, technology.

We set a bold ambitious target for EnTrain to positively impact the lives of one million people around the world  - either directly or through their families and dependants  - by 2030. Working with non-profit partners such as Girls Who Code and the Tech Girls Movement Foundation, we are delivering programmes to inspire, educate and equip young women with the technology and IT skills to help them take leading roles in STEM industries in the future. EnTrain encompasses: the Entain Academy to develop tech skills; scholarships to provide academic learning; and apprenticeships to provide in-job training.

Pitching In

Sport is in our DNA at Entain and we are focused on providing support at the grassroots level, where it is most needed.

In the UK we operate two flagship projects, partnering with SportsAid, to provide young athletes with their first external funding and personal development training and the Pitching In Trident Leagues, made up of 245 clubs at the heart of non-league football. In Greece we run our Team Future programme, supporting the next generation of Greek athletes to reach their potential, with six bwin sponsored athletes featuring at the Tokyo Olympics. Elsewhere we are backing community football projects in countries including Italy, Germany and Colombia.

Net Zero

We have taken an industry leading role on the environment, by formally committing to reach net zero for carbon emissions by 2035, 15 years ahead of the target set at the Paris Agreement.

To deliver on this we are working with the Carbon Trust to develop our carbon reduction plan before submitting it to the Science Based Target Initiative. We are also working with an independent third-party to plant a one million tree Entain forest to capture carbon from the environment.

Chance for Childhood

At the community level one of our largest projects has been supporting Chance for Childhood, the award-winning charity working in Africa to help the most vulnerable children.

In partnership with them we are working to break the vicious cycle of poverty and exclusion through an approach tailored to the unique needs of each child. With this support from the Entain Foundation, in 2021 Chance for Children supported 714 marginalised women, children and families.

More strategy in action