Our Brands

Every day, millions of people worldwide enjoy our products on their mobiles, tablets and desktops.

This massive reach not only makes us proud but it drives us to shape the future of digital entertainment.

With our own cutting edge technology and – most importantly – our smart, talented and committed teams, we are creating the next generation of betting products.

Sports Brands

  • bwin

    is one of Europe's leading online betting brands and is synonymous with sports. It has leading positions in several markets including Germany, Belgium, France, Italy and Spain. bwin also offers casino, poker as well as bingo on mobile and web, all through a single account.

  • Ladbrokes

    an established force on the UK high street for over 50 years and with a growing online and multi-channel presence, the Ladbrokes brand is one of the most recognised in the UK

  • Coral

    the Coral brand is synonymous with UK betting and has a strong high street and online presence

  • Sportingbet

    is a leading provider of sports betting, casinos, games and poker online and on mobile. It was established over 20 years ago in 1998 and acquired by Entain in March 2013.

  • Gamebookers

    is a full-service sportsbook which is particularly popular in east and central European markets. It offers up to 30,000 bets daily on more than 90 sports.

  • Crystalbet

    launched in 2011, is fully licensed by, and operates in, the Republic of Georgia, offering sports betting, poker and a range of casino games.

  • Stadium

    Stadium Technology Group is the leading provider of software and technology for race books and sportsbook in Nevada, USA

  • Eurobet

    Eurobet Retail is number three in the market for Over the Counter (OTC) betting in Italy. Eurobet Online delivers a full range of sports betting, casino and games products, including virtual racing and bet-in-play products

  • Ladbrokes.com.au

    launched in 2013, our Australian business operates online under the Ladbrokes, Bookmaker and Betstar brands

  • Ladbrokes.be

    in Belgium, through the Ladbrokes brand, we have a total of 453 Belgian outlets, including both Ladbrokes shops and newsagent outlets as well as an online presence

  • Neds

    Acquired by the Group in 2018, Neds is focused on the Australian market featuring exciting sports action, the best horse racing from around the globe, innovative products and thrilling promotions.

US Brands

BetMGM is a partnership between MGM Resorts International and Entain Holdings offering leading brands:

  • BetMGM

    Launched in 2018 through a 50/50 joint venture with MGM Resorts International a leading US gaming brand offering online sports, casino and poker. Now available in New Jersey, West Virginia, Nevada, Indiana, Michigan, Mississippi and Colorado.

  • Borgata

    is Atlantic City's premier hotel and casino owned and operated by MGM offering online sports and gaming in New Jersey.

  • partypoker

    is one of the pioneers of the online poker industry having launched in 2001. It remains one of the industry's most recognised brands.

  • PartyCasino

    is one of the world's largest online casinos with mobile games on offer including many classic casino games such as blackjack, roulette and a broad variety of slot machines.

    Games Brands

    • partypoker

      is one of the pioneers of the online poker industry having launched in 2001. It remains one of the industry's most recognised brands.

    • PartyCasino

      is one of the world's largest online casinos, with mobile games on offer including many of the classic casino games such as blackjack, roulette and a broad variety of slot machines.

    • Gala Bingo

      is the second largest player in the online bingo market in the UK. Customers can participate in scheduled bingo sessions or play slots games and roulette (including live roulette)

    • Gala Casino

      offers a full range of casino and live casino products including a full suite of proprietary and third-party online games

    • Gala Spins

      is the dedicated slots suite with a difference, where players can enjoy easy fun and enjoy an app offering over 100 games.

    • Foxy Bingo

      was launched in 2005 and is one of the most successful brands in online bingo and is one of the biggest names in the UK bingo market.

    • Foxy Games

      was launched as a standalone product in 2015 on mobile and desktop with the aim of using Foxy's strong brand identity to drive cross-sell from bingo to casino. It offers more than 150 games including slot games, progressive jackpots and a variety of table games.

    • Gioco Digitale

      was the first fully-regulated gaming site on the Italian market launched in 2009. It is positioning itself as a gaming portal for casual gamers, with a focus on bingo and casino products.

    • Cheeky Bingo

      is a bingo platform offering a variety of bingo games like 90 Ball Bingo, 75 Ball Bingo and 52 Ball Bingo.

    • Optibet

      Optibet is a leading online betting and gaming brand in the Baltics, operating on separate local gaming licenses. The brand offers content richness and relevancy to a large, broad customer segment.

    • NinjaCasino

      NinjaCasino is a pioneer of PayNPlay technology allowing players to enjoy a safe and seamless online casino and betting experience without the hassle of a lengthy registration process.

    • Laimz

      Laimz offers a gender-neutral mobile-first casino and bingo experience tailor-built for consumers in the Baltics.


    In addition to Entain's consumer-facing brands, the Group provides B2B services to a number of leading gaming operators including:

    • Danske Spil

      the state owned operator that offers online gaming.

    • PMU

      the French betting operator to whom the Group provides online poker services.

    • AGT

      in China we have a joint venture with AGTech (a part of the Alibaba Group) which currently provides virtual sports products to the China Sports Lottery Market