10-year B2B platform licensing deal signed with Betfred

Clarissa Elsner

GVC Holdings PLC (LSE:GVC), a leading e-gaming operator in both B2C and B2B markets, is pleased to announce that it has signed terms to licence its online sportsbook and gaming platform (“agreement” or “contract”) to Betfred, one of the UK’s best known betting brands.

The 10-year transformational B2B agreement involves the full migration of Betfred’s online business, including all its sportsbook and gaming offering, to the GVC platform on an exclusive basis. Following a thorough due diligence process, Betfred has chosen GVC to support and drive its online growth in the future. The proprietary GVC platform offers a one-stop-shop online offering, focused on a superior sports betting player journey. The platform offers a single account, allowing players to access a variety of content choices around sports and gaming, across multiple channels. The GVC backend data driven tools will allow Betfred to segment its players and personalize its offering accordingly.

The Betfred Group is one of the UK’s leading sportsbook operators, with a growing retail business of c1,400 shops. Its decision to partner with GVC reflects the strength of the Group’s proprietary technology offering. GVC continues to see opportunities to drive revenues from its proprietary technology and will continue to utilise its market leading offering.

John Haddock, Chief Executive of Betfred, said:

“After an extensive review we are pleased to announce GVC as our new e-gaming platform provider. We were impressed by GVC’s proprietary technology platform, together with its scalability and flexible approach to support the continued growth of our online business.”

Kenneth Alexander, Chief Executive of GVC, said:

“We are delighted to have secured this exciting and important B2B partnership with Betfred, one of the major players in the UK gaming market, so soon after the acquisition of bwin.party. This is a significant deal for GVC and recognises the strength and inherent value of our proprietary technology.”


For further information:

GVC Holdings PLC
Kenneth Alexander, Chief Executive Tel: +44 (0) 20 7398 7702
Richard Cooper, Group Finance Director Tel: +44 (0) 20 7337 0110
Nick Batram, Head of Investor Relations & Corporate Strategy www.gvc-plc.com
Cenkos Securities plc Tel: +44 (0) 20 7397 8900
Mark Connelly, Stephen Keys, Camilla Hume
Media enquiries:
Bell Pottinger Tel: +44 (0) 20 3772 2500
David Rydell, James Newman, Anna Legge, Laura Jaques
Betfred Tel: +44 (0) 7702 851 425
Mark Pearson, Director of Corporate Affairs


About GVC Holdings PLC

GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four main product verticals and its core brands are CasinoClub, Betboo, Sportingbet, bwin, partypoker, partycasino and Foxy Bingo. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group is headquartered in the Isle of Man and has licences in over 14 countries.

About Betfred.com

Betfred.com is operated by Petfre (Gibraltar) Limited. Petfre (Gibraltar) operates the Betfred brand online and on mobile. Petfre (Gibraltar) is part of the larger Betfred Group.

The Group also operates just under 1400 Licensed Betting Offices and pool betting on 58 racecourses. Betfred acquired the Tote in July 2011 for £265 million and the company was awarded an exclusive seven year licence to operate pools betting on UK racecourses. The company was founded by brothers Fred and Peter Done who started with just one shop in Salford in 1967. Back then Betfred differentiated itself by offering excellent customer value and excellent service. These principles are still at the heart of the business and no other bookmaker offers daily bonuses and price boosts like Betfred.