Appointment of Chief Product Officer

Clarissa Elsner

GVC Holdings PLC (LSE:GVC), a leading online gaming operator in both b2c and b2b markets, is pleased to announce the appointment of Liron Snir to the newly created role of Chief Product Officer.

Liron, the former Vice President of Product and Strategy of Playtech PLC, is recognised as one of the foremost product and technology experts in the online gaming industry having worked in the industry for sixteen years. As Vice President of Customer Relations for over six years Liron managed Playtech’s customer portfolio and supported the business’ growth. Previously Liron spent six years at as Business Intelligence Team Leader, leading the company’s platform and database development.

In this new role Liron will be responsible for overseeing product management and the overall user experience. The new role was created following the acquisition of digital entertainment plc ( on 1 February 2016, and the appointment illustrates GVC’s ability to attract the best talent in the industry.

Kenny Alexander, CEO of GVC Holdings, commented: “The Company is delighted to welcome Liron, one of the leading professionals in the industry. Liron’s considerable expertise in online gaming, product development, product integration and platform assimilation will be an invaluable asset in ensuring growth follows the successful integration of GVC’s and’s products, brands and operations. This appointment reflects our commitment to delivering best of breed products and services to our growing client base. It is testament to the merits of the GVC and merger that the enlarged company can attract and retain such talent and we continue to seek further key appointments.”


For further information:

GVC Holdings PLC
Kenneth Alexander, Chief Executive +44 (0) 1624 652 559
Richard Cooper, Group Finance Director
Cenkos Securities plc (Nomad & Broker) Tel: +44 (0) 20 7397 8900
Mark Connelly, Stephen Keys, Camilla Hume
Media enquiries:
Bell Pottinger Tel: +44 (0) 20 3772 2500
David Rydell, James Newman, Anna Legge, Laura Jaques


About GVC Holdings PLC

GVC Holdings PLC is a leading e-gaming operator in both b2c and b2b markets. GVC has four main product verticals and its core brands are CasinoClub, Betboo, Sportingbet, bwin, partypokerpartycasino and FoxyBingo. GVC digital entertainment plc on 1 February 2016.  The Group is headquartered in the Isle of Man and has licenses in Austria, Belgium, France, Italy, Denmark, Germany (Schleswig-Holstein) Spain, Malta, Denmark, UK, South Africa, and the Dutch Caribbean.

Further information on the Group is available at