3 October 2019
Ladbrokes and Coral Appoint BBH London as Creative Agency
Ladbrokes Coral has appointed BBH London as its creative partner in the UK and Ireland following a competitive pitch run by the Oystercatchers.
BBH has been tasked with developing a three-year creative framework and disruptive brand led campaign to illustrate the two brand positionings across Ladbrokes and Coral. The agency will work across brand and content marketing.
In March 2018, GVC Holdings PLC acquired Ladbrokes Coral Group PLC to become the UK’s largest high street bookmaker, adding iconic retail and online sports betting and gaming brands, Ladbrokes and Coral, to their portfolio.
Karen Martin, Managing Director of BBH London, said: “This is a brilliant win for BBH. The team at Ladbrokes Coral have real creative ambition and we’re looking forward to bringing that to life. We can’t wait to get started.”
Dominic Grounsell, Managing Director of GVC UK Sports Brands, said: “We are delighted to be working with an agency of BBH’s quality and pedigree. We look forward to partnering with them on the next phase of our creative journey”
About Ladbrokes Coral
Ladbrokes Coral, owned by GVC Holdings PLC, operates 3,300 betting shops across the UK, and the Ladbrokes and Coral digital businesses are two of the fastest growing online operators in the betting sector.
GVC Holdings PLC is a member of the FTSE 250 and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. Incorporated in the Isle of Man, the Group holds licences in over 20 jurisdictions and employs a workforce of more than 25,000, in 20 offices across five continents.
BBH is one of the world’s most famous creative agencies. Founded in 1982, today the agency works with brands including Tesco, Google, Nike, Samsung, and Audi. BBH is part of Publicis Groupe and has offices in London, New York, Singapore, Shanghai, Mumbai, LA and Stockholm and employs 1000 staff worldwide. BBH was named the most effective creative agency in the UK (IPA), and the fourth in the world (WARC Effective 100).
For further information:
Isobel Thomas (BBH Global Communications Director) - +44 7931 553 577
Simon Clare (Ladbrokes Coral PR Director)