2 June 2021
BetMGM Partners with Hockey Legend Wayne Gretzky on Multiyear Brand Ambassador Deal
“The Great One” to Headline BetMGM’s Hockey and North American Marketing Efforts
BetMGM, a leading sports betting and digital gaming company, announced today the signing of Wayne Gretzky, former National Hockey League (NHL) legend and four-time Stanley Cup champion, to a multi-year deal as a brand ambassador. Gretzky, hockey’s most iconic superstar, will join BetMGM’s hockey and North American marketing efforts.
“BetMGM is a terrific company and one at the forefront of the dynamic changes taking place in the sports business,” said Gretzky. “I’m excited to be a part of the company’s continued expansion into new states and territories and to help tell BetMGM’s story.”
Gretzky is the Hockey Hall of Famer commonly referred to as “The Great One,” and largely regarded as the greatest hockey player of all-time, holding or sharing 61 unique NHL records. Gretzky is the all-time leader in both goals and assists, totaling 2,857 points in 21 seasons with Edmonton, Los Angeles, St. Louis and the New York Rangers. He also won nine Hart Trophies throughout his storied career as the league’s Most Valuable Player. No one in league history has accomplished more than Canada’s legendary superstar.
BetMGM’s Chief Revenue Officer Matt Prevost said, “Wayne is an exceptional talent who transcends the sports world and we’re proud to welcome him to the BetMGM team. As we look toward potential expansion into Canada, and elsewhere throughout the United States, Wayne will bring a unique ability to tell our brand story.”
The BetMGM app is available on both iOS and Android, as well as accessible via desktop. As BetMGM continues to expand to new areas, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly. For more information on BetMGM, follow @BetMGM on Twitter.
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgm.com/.