bwin, the leading European sportsbook, has signed a three-year partnership agreement with FC Internazionale, popularly known as Inter Milan, which sees the brand become the first Official Betting Partner in the club’s history.
The partnership between bwin and FC Internazionale will see bwin provide live in-play odds directly on the LED perimeter boards at the club’s legendary San Siro stadium during home matches, as was unveiled at Inter’s Seria A opening day victory over Fiorentina.
bwin will also feature prominently on the digital properties and social channels of the club where the sportsbook will make a key contribution to match day experiences, providing fans with the latest odds, statistics and match information, online and via mobile apps. Nerazzurri fans will also benefit from exclusive promotions and special offers.
The partnership marries the best of Inter’s tradition and culture with digital innovation aiming, to put fans at the heart of the experience. The agreement expands bwin’s portfolio of international sponsorships which already includes prestigious European clubs such as Borussia Dortmund in Germany and Atletico Madrid, Valencia, Sevilla and Villareal in Spain.
Commenting on the announcement, Michael Gandler, Chief Revenue Officer of FC Internazionale said:
“We are delighted to have reached a partnership with an international brand of bwin’s size and prestige. Inter and bwin are united by the desire to develop and achieve at the highest levels. We hope this new partnership will lead us both to a future full of success and innovation. bwin will be able to leverage the developing digital and multimedia channels of the club to expand its business while delivering unique and valuable content to its customers. ”
Moreno Marasco, Country Lead and member of bwin Italia Board of Directors said:
“We are proud to announce this partnership with FC Inter. bwin has historically always supported and sponsored those clubs that compete at the pinnacle of the international football. We consider it a privilege to have been chosen by Inter as their first partner in our product category. This collaboration highlights our connection to the world of sport and its values. After the first two victories of the season, we believe that this year will be special and we are extremely excited to live it alongside a team like Inter.”
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bwin offers live betting and online gaming on a wide range of sports, casino games and poker through its website www.bwin.com, including markets on over 90 sports.
bwin have also previously enjoyed sponsorships across a wide range of European football clubs and leagues, Moto GP, tennis, handball, the World Equestrian Games and kitesurfing, as well as being the title sponsor of the bwin World Cup of Darts in 2014 and 2015.
bwin is the leading sports betting brand of GVC Holdings PLC. For more information about bwin, visit www.bwin.com or follow @bwin on Twitter.
About GVC Holdings PLC
GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four business segments with a number of brands; Sports Brands (bwin, Sportingbet, Gamebookers), Games Brands (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group is headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 18 countries.
For more information see the Group’s website: www.gvc-plc.com