bwin Signs-up World Cup Winner Robert Pires as new Brand Ambassador

Clarissa Elsner

bwin, the leading European sports book, has appointed legendary French footballer Robert Pires to an ambassadorial role with the company. Hugely respected throughout world football, Pires is particularly admired in his native France, with whom he won the 1998 World Cup and Euro 2000, and in UK, where he spent six years with Arsenal and played a key role as an ‘Invincible’ in their unbeaten Premier League title winning season in 2003-04.

In his newly created ambassadorial role, Pires will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in a series of short films looking at a variety of sporting challenges. He will also share on camera his experiences as one of the leading lights of his generation. bwin customers will also be able to benefit from Pires’ extensive footballing knowledge through his tips which will be provided around major sporting events.

The films will be promoted across bwin’s websites and social media channels along with the opportunity for fans to take part in competitions with exclusive prizes – stay tuned for the first of these this Sunday, 11 May.

Welcoming the announcement bwin’s Chief Marketing Officer, Adam Lewis said:

“This is a marquee signing for bwin. Robert Pires is a footballing legend who was not only one of the most technically gifted players in the world but a proven natural born winner, who has picked up trophies and personal awards wherever he has played. We are really excited to be working with him and can’t wait to get started producing unique and insightful content to share with our customers”.

Commenting on his appointment, Robert Pires said:

“I’m really looking forward to working with bwin. They share my passion for football and live and breathe sports just as I do. I think together we will make some really great content which will hopefully give a new perspective that the fans can enjoy”.

Robert Pires Career highlights

Appearance for France 79 (14 goals)
Honours 1998 FIFA World Cup (winner)
UEFA Euro 2000 (winner)
2001 FIFA Confederations Cup – (winner and Player of the Tournament)
FC Metz Coupe de la Ligue (1996)
Arsenal FA Premier League (2002, 2004)
FA Cup (2002, 2003, 2005)
Community Shield (2002, 2004)
EUEFA Champions League (2006 runner-up)
PFA Team of the Year (2002, 2003,2004,)


For further information contact:

GVC Holdings PLC
Jay Dossetter: +44 (0) 20 7337 0100


About bwin

bwin is the leading sports brand operated by GVC Holdings PLC, the leading e-gaming. GVC has four business segments with a number of brands; Sports brands (bwin, Sportingbet, gamebookers), Games brands (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired digital entertainment plc on 1 February 2016. The Group, headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 18 countries.

For more information see the Group’s website: