19 October 2021
Completion of Unikrn deal underpins Entain’s launch into esports wagering in 2022
Entain, the leading global sports betting, gaming, and interactive entertainment operator, has completed its acquisition of the assets of Unikrn, a leader in esports betting and skill-based wagering. The deal paves the way for Entain to launch innovative new esports products for customers in 2022.
Entain has bought the technology, products, platform, and brand from Unikrn which, together with its 50-strong international team, will spearhead its launch on a global scale. Justin Dellario, who recently joined Entain from Twitch as Managing Director of Esports, is leading the push into this new market as part of a greater drive into interactive entertainment.
Unikrn is known for a suite of products and services, including U-Mode, which stands out in the market for enabling gamers to bet on their own ranked matches in some of the world’s most competitive video game titles, and Streamer Bet, their AI-powered real-time updating odds for betting on Twitch streams.
“Entain is all about creating exciting and innovative products for our customers. With Unikrn, we’ll now be able to offer competitive gamers and esports fans alike rewarding experiences surrounding the games and events they love,” Justin Dellario said.
Esports is now established as a mainstream sport, with over 450 million gamers aged 18-35. Entain believes that many of these have strong potential to become new customers in other areas of its business, recently noting that video gamers are more than four times more likely to participate in sports-betting and iGaming than others in the same demographic.
Entain will extend its safer gaming initiatives and player protections to new customers across skills-based wagering in sports, and interactive entertainment products. Through its not-for-profit Entain Foundation, The Group has also forged partnerships with external organisations to provide education and support to players at potential risk of gaming disorder. These include the Counter-Strike Professional Players Association, which represents professional players across esports, Kindbridge and Rise Above the Disorder.
Tessa Curtis, Head of Group PR & Media Relations firstname.lastname@example.org
Jay Dossetter, Head of ESG and Press Office email@example.com
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.
The Group has a joint-venture with MGM Resorts International creating a leader, BetMGM, in sports betting and iGaming in the US. Entain provides the technology which powers BetMGM and exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with licenses in a total of 27 regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects.
For more information see the Group’s website: www.entaingroup.com