3 September 2020
Detroit Lions Name BetMGM First Official Sports Betting Partner
The Detroit Lions announced today that BetMGM, the US facing joint venture between GVC Holdings (LSE: GVC) and MGM Resorts International (NYSE: MGM) is the club’s first Official Sports Betting Partner. The partnership features fan-focused assets such as presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage. These additions reflect an extension of the existing multi-year partnership with MGM Resorts and the Lions, which features the MGM Grand Detroit Tunnel Club at Ford Field.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” said Detroit Lions Team President Rod Wood. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
BetMGM’s Chief Marketing Officer Matt Prevost said, “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams. We are honoured to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
Lions Bingo, available on the Detroit Lions mobile app, is a predictive, free to play game introduced during the 2019 season. Fans can play bingo while guessing what plays might happen or statistics achieved during home and away Lions games for various, non-cash prizes. New for 2020, with BetMGM as a partner, fans that accurately predict the right sequence of game scenarios will be eligible to win cash prizes and future all-expenses paid trips to visit MGM Resorts properties across the country.
David Tsai, President, Midwest Group, MGM Resorts, said, “All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season. We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”
Shay Segev, GVC CEO said: “GVC are delighted that BetMGM are the first sports betting partner of the Lions and we are excited about the products and prizes on offer for our customers this football season. BetMGM will be offering the best in class experience for fans across the State, continuing to deliver delivering excellent entertainment and opportunities for those who like a bet”.
Lions Perks was first introduced during the 2018 season and is open to all fans at Lions home games within the team’s mobile app. BetMGM and the BetMGM Sports Lounge at MGM Grand Detroit Casino will offer exclusive Lions Perks rewards and special offers. A portion of Lions Perks and BetMGM points can now also be gifted to benefit Detroit Lions Charities. Guests are encouraged to scan their Lions Perks Card for every merchandise or food/beverage purchase at Ford Field to earn entries into Gameday specific sweepstakes. Season Ticket Members also qualify for Super Bowl and Pro Bowl Sweepstakes when scanning their Lions Perks card for in-stadium purchases.
To access both Lions Bingo and Lions Perks, fans can download the Lions mobile app, available on iOS and Android.
Sports betting in Michigan was signed into law in late 2019. As BetMGM and MGM Resorts continue to expand and evolve its sports betting platforms, responsible gambling education remains a key focus. GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly. The programme comes alive through personal interactions between guests and trained staff based at each property's M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilise interactive GameSense touchscreens and educational materials and other resources found at the M life Rewards Desk. Players can also visit www.mgmresorts.com/gamesense.
About Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth-oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2016, when they finished with a 9-7 record.
BetMGM is a market leading sports betting and gaming platform created by the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court's decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilising GVC's US-licensed, state-of-the-art proprietary technology platform, BetMGM offers sports betting and online gaming via market leading brands including BetMGM and partypoker. The company has exclusive access to MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses.
For more information visit www.roardigital.com.
About GVC Holdings PLC
GVC Holdings PLC (LSE:GVC) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US. The Group is tax resident in the UK with licenses in more than 20 countries, across five continents.
For more information see the Group’s website: www.gvc-plc.com
GVC Holdings PLC
David Lloyd-Seed, Director of Investor Relations & External Communications
Jennifer Spencer, Investor Relations Manager
Tel: +44 (0) 203 938 0000
GVC Holdings PLC
Jay Dossetter, Head of ESG & Press Office
Tel: +44 (0) 203 938 0000
Rob Greening / Elly Williamson
Tel: +44 (0) 20 7250 1446