31 March 2021
Detroit Tigers Announce Sponsorship Agreement with BetMGM in Gaming Category
Multi-year agreement to feature signage at Comerica Park, fan promotions and sponsored presence on Tigers’ digital channels
The Detroit Tigers announced today that BetMGM, a leading sports betting and digital gaming operator, has become an official gaming partner under the terms of a multi-year sponsorship agreement. Highlights of the sponsorship in the gaming category include BetMGM branding on scoreboards throughout Comerica Park, fan-focused promotions, integrated social media content, and more.
“We’re excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park,” said Peter Kent, Senior Vice President of Corporate Partnerships. “Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”
As part of the multi-year deal, BetMGM will be integrated across the Tigers’ digital and social platforms, including the MLB Ballpark App. BetMGM signage will also be prominently featured at Comerica Park, including on the out-of-town scoreboard and the speed pitch LED board.
BetMGM’s Chief Revenue Officer Matt Prevost said, “From day one, a main priority for us in Michigan was to develop deep relationships with its beloved sports teams, and we are excited to expand on that today with our partnership with the Tigers. We look forward to engaging with the Tigers fan base and offering best-in-class promotions and perks only available on BetMGM.”
David Tsai, President, Midwest Group, MGM Resorts said, “The Detroit Tigers are a central part of the Michigan sports scene and bring an undeniable energy to the city. All of us at MGM Grand Detroit are ready to enthusiastically welcome Tigers and sports betting fans to our BetMGM Sports Lounge, before, during, and after games and provide an opportunity to experience America’s pastime in the most innovative and exciting way possible.”
The BetMGM app is now available for download in Michigan on both iOS and Android and accessible via desktop at https://sports.mi.betmgm.com. As BetMGM continues to expand its platforms to new states, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly.
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About The Detroit Tigers
The Detroit Tigers, Inc., a charter member of the American League in 1901, have won four World Series and 11 American League pennants. The Tigers play their home games at Comerica Park located within The District Detroit, one of the largest sports and entertainment developments in the country. For more information about the Tigers and the Ilitch Companies visit Tigers.com, DistrictDetroit.com and IlitchCompanies.com.
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's US-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgminc.com/.
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the SEC. Forward-looking statements are based on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the future results of BetMGM. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
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