Entain Foundation U.S. launches 2nd edition of responsible gambling app with new features and resources for safe play

Jay DossetterNews

2 March 2022

Entain Foundation U.S. launches 2nd edition of responsible gambling app with new features and resources for safe play

Entain Foundation U.S., the non-profit dedicated to responsible gambling and funded by Entain, the global sports betting, gaming, and interactive entertainment group, announces the second edition launch of Gamble Responsibly America.

This first-of-its-kind mobile app provides practical tools, assistance and advice to anyone facing potential issues with problem gambling. It has been comprehensively updated with new and improved features in English, Spanish, Cantonese and Mandarin Chinese. Available in the App Store and Google Play Store, the free app is unbranded and brings no commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts International.

Gamble Responsibly America’s improvements center around two areas: greater educational information about problem gambling, and more tools for users to access help and support. The app’s educational categories include discussions about disordered gambling, behavioral markers of concern, establishing limits, frequently asked questions, and informative videos about responsible gambling.

The app also provides self-assessment tools, including a daily gambling diary, and shows how users can access help, including a live chat feature and links to an extensive array of support services and organizations.

One such organization is Kindbridge, accessible through app. As the world’s first teletherapy company which supports gamblers and gamers struggling with their mental health, Kindbridge provides access to online professional mental health counselors and specialized support services. Kindbridge and the Entain Foundation U.S. also partnered with Game Quitters to launch the Mind Your Game campaign last year – a series of educational videos to reduce gaming and gambling-related harm in esports.

The app also links to My Wager Score, a platform designed to protect sports bettors’ financial health and minimize the risk of harmful play using real-time affordability data.

“The first version of Gamble Responsibly America was well-received and widely welcomed,” recalls Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of the Entain Foundation U.S. “We’ve since been working hard on enhancements to provide an even more comprehensive tool for maintaining responsible gambling, as well as for preventing and mitigating problems, should they occur.”

Lycka acknowledged partner organizations who contribute their expertise and availability to the Gamble Responsibly America app, including Kindbridge, the National Council on Problem Gambling, Nicasa Behavioral Health Services, My Wager Score, and others.

“This second edition of Gamble Responsibly America underscores the helpful resources of the first edition, with more tools, more educational information, additional languages and more resources that are available anytime and anywhere,” Lycka added. “Our goal with the app is simple – to educate users on safe gambling habits, and provide the necessary tools and resources to allow users to access help and support instantly.”

-ENDS-

Media Contacts

Entain Foundation U.S.
Ethan Andersen 
David Klucsik

ethan@princetonsc.com
david@princetonsc.com

Entain plc
Jay Dossetter, Head of ESG and Press Office
Jodie Hitch, PR Manager

media@entaingroup.com
jay.dossetter@entaingroup.com
jodie.hitch@entaingroup.com

About The Entain Foundation U.S.
The Entain Foundation U.S. is a first-of-its-kind non-profit organization dedicated to promoting responsible gambling, sports integrity and corporate compliance in the U.S. The Foundation was launched in 2019 by the Entain Global Foundation and the Entain Group. Trustees of the Entain Foundation US include Entain’s Martin Lycka, former New York Giants wide receiver and Super Bowl Champion Amani Toomer and international gambling regulatory expert Bill Pascrell III, a partner at Princeton Public Affairs Group. The Entain Foundation US also sponsors a variety of information and education programs on problem gambling for professional athletes, collegiate athletes, coaches and teams at 40 U.S colleges and universities and several associated leagues. Globally, the Entain Foundation has committed more than $100 million to responsible gambling programs over the next five years. For more information see the group’s website: https://entainfoundation-us.com/

About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with licenses in a total of 27 regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com