25 May 2023
Entain launches innovative new Bingo game in licensing partnership with Gaming Realms
Slingo Bingo is available exclusively to Entain’s UK customers
Entain, the global sports betting, gaming, and interactive entertainment group, announces the launch of a unique and innovative multiplayer bingo game, Slingo Bingo, under licence from Gaming Realms. The first of its kind to market, Slingo Bingo was developed in-house by Entain and is exclusive to its UK customers.
As popularity in bingo continues to rise, with Entain’s Gala Bingo brand recording a 20% increase in active UK customers, the launch of Slingo Bingo reinforces the Group’s commitment to evolving and innovating for its bingo-loving customers – providing them with even more moments of excitement.
Slingo is a market-leading brand from Gaming Realms. The Slingo IP is already much-loved by Entain’s customers, with Slingo titles accounting for half of the top ten most popular games available on Gala Bingo. The launch of the new Slingo Bingo game sees Entain’s in-house expertise extend Slingo into the bingo vertical.
Satty Bhens, Chief Product Officer at Entain, said: “We’re seeing more and more customers come to us to play bingo, and these customers are always looking for the best online gaming experiences. All our customers in the UK will be excited to see one of their favourite brands brought to life in a bingo variant, with the launch of Slingo Bingo reaffirming Entain as the home of innovation, excitement, and fun.”
Gareth Scott, Chief Commercial Officer at Gaming Realms, commented: “Convergence and licensing partnerships are at the heart of what makes the Slingo genre so successful, therefore partnering with Entain to create Slingo Bingo is a milestone moment for us all here at Gaming Realms. This is a great opportunity for Gaming Realms to introduce Slingo to new audiences and grow brand equity.”
NOTES TO EDITORS
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction and SuperSport; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.
The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 40 territories.
Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com
About Gaming Realms plc
Gaming Realms creates and licenses innovative games for mobile globally. Through its unique IP and brands, Gaming Realms is bringing together media, entertainment and gaming assets in new game formats. The Gaming Realms management team includes accomplished entrepreneurs and experienced executives from a wide range of leading gaming and media companies.