25 June 2021
Entain Promotes Staying in Control with Party Responsibly Initiative
Campaign features Time to Pit film with McLaren Racing
Ahead of this weekend’s Styrian Grand Prix, Entain has launched Party Responsibly, a new initiative which uses the partnership of its PartyCasino and PartyPoker brands and McLaren Racing, to promote the benefits of staying in control, whether at the wheel of an F1 car or when betting and gaming.
At the centre of the campaign is a mini-film, Time to Pit, featuring McLaren’s F1 driver, Daniel Ricciardo, in which he stresses the importance of respecting your personal limits and staying in control.
As part of the initiative McLaren’s MCL35M race cars will carry the Party Responsibly messaging rather than product branding at the next two races, the Styrian and Austrian Grand Prix - both to be held at the Red Bull Ring in Spielberg, Austria.
The campaign will feature the launch of a new internet hub partyresponsibly.net which, in addition to the Time to Pit film, will show how McLaren has promoted safety through the years by continually innovating new safety features on its cars. The hub will also help players check that they are in control of their betting and gaming and provide clear and concise information on best ways and tools to maintain full control.
Commenting on the initiative, Grainne Hurst, Director of Corporate Affairs at Entain said:
“We believe there are lots to learn from the importance McLaren and Daniel attach to managing risk and staying in control. That’s why we think Party Responsibly is a great way to use the partnership to promote safer betting and gaming, to ensure our players respect their limits and enjoy a great entertainment experience with us.”
For more information on Party Responsibly visit: partyresponsibly.net
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About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports betting and gaming opportunity in the US, through BetMGM. Entain provides the technology which powers BetMGM and exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with licenses in a total of 27 regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set an SBT, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects.
For more information see the Group’s website: www.entaingroup.com
About McLaren Racing
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US. The team is contesting the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, and in the 2021 INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. In 2022, McLaren Racing will enter a new category of motorsport when it enters a team into Extreme E, the innovative all-electric off-road racing series.