2 December 2021
Entain Secures Live Horse Racing Content for its UK Retail Brands until 2026
Entain, the global sports betting, gaming, and interactive entertainment group, has secured media feeds from 35 British horse racing courses for UK customers of Ladbrokes and Coral shops until 2026, via an extension of its partnership with Sports Information Services (SIS) and Racecourse Media Group (RMG).
The agreement will ensure a continued and seamless service of high-quality, live horse racing content to retail customers and coincides with other measures by Entain to enhance the retail experience for customers. These include upgrading and increasing the number of sports betting terminals in Ladbrokes and Coral shops and investing in new digital services in shops making the retail experience closer to online.
Andy Hicks, Entain’s Managing Director of Retail in the UK and Ireland commented: “We pride ourselves in showcasing exciting and engaging content in our shops, providing the best experiences for our customers. This partnership will ensure our customers can enjoy high-quality content live from the most iconic horse racing events in the UK – and is a key part of our investment in digital services across retail.”
Richard Ames, Chief Executive of SIS, said: “We’re very pleased to have extended our partnership with Entain and look forward to working closely with their brands to deliver the best UK horse racing content through to 2026. Through this latest deal, SIS remains a key component of the value chain that ensures the horse racing industry and bookmakers collaborate successfully, bringing entertaining experiences to bettors across the UK and around the world.”
Martin Stevenson, CEO of RMG, said: “RMG has long enjoyed a very valued relationship with Entain’s brands, and we’re delighted our racecourses’ quality, core racing content will continue to be enjoyed by its customers.
“Along with our partners SIS, we look forward to working closely with Entain in bringing our market-leading horseracing to some of the UK’s most iconic betting brands. Entain’s commitment though to 2026 is testament to the strength of RMG and SIS’s offering, and we look forward to more betting operators following suit in due course.”.”
Seb Vance, RMG Director of Communications and International TV Distribution
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About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.
The Group has a joint-venture with MGM Resorts International creating a leader, BetMGM, in sports betting and iGaming in the US. Entain provides the technology which powers BetMGM and exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with licenses in a total of 27 regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com
SIS (Sports Information Services) has been at the forefront of live pictures and data delivery to the global digital and retail betting industry for over 30 years. The company has a rich heritage in creating and distributing betting events for horse and greyhound racing, as well as a recent expansion into other verticals including esports and numbers. It is the leading supplier of 24/7 live betting services, providing a range of 24/7 channels to retail and online operators globally, with quick-fire betting opportunities every three minutes, as well as SIS Competitive Gaming, the industry’s first esports betting product created specifically for sportsbooks.
SIS Content Services Inc., the company’s new US subsidiary, offers a comprehensive range of products and services for US sportsbook operators and racetracks – ranging from a full turnkey solution of real-time data and video feeds to fixed odds distribution of its racing content both domestically and globally.
SIS partners with operators worldwide, with over 300 customers in more than 50 countries within Europe, Latin America, Asia, Australia, North America, and Africa, offering rights holder partners the opportunity to showcase their first-class content across six continents.For more information about SIS please visit www.sis.tv
About Racecourse Media Group (RMG) (www.racecoursemediagroup.com)
RMG is the umbrella organisation for the 34 British racecourses which hold an interest in Racing TV (including coverage from all 26 Irish racecourses), Racing TV International (international betting broadcast service) and Racecourse Data Company (licensing and control of Pre-Race Data). Racecourse Retail Business is the vehicle which represents 37 racecourses’ content in the LBO (licensed betting office) market. Pictures are shown in c. 8,000 LBOs in Britain and Ireland.