18 May 2021
Entain’s PartyCasino and PartyPoker Brands Partner with McLaren Racing
Entain, the leading global sports betting and gaming entertainment group, is pleased to announce that its PartyCasino and PartyPoker brands have entered into a multi-year partnership with McLaren Racing starting from the 2021 Formula 1 season.
Entain and McLaren Racing are technological leaders within their own sectors, therefore this partnership is built on a shared track record of delivering entertainment through cutting edge innovation, underpinned by a common approach to safety and responsibility.
Fittingly, the new partnership will officially launch on 23 May at the iconic Monaco Grand Prix, where the PartyCasino brand will appear on the halos of McLaren MCL35M race cars as well as on the helmet of McLaren F1 driver, Daniel Ricciardo.
Through the partnership, Entain will be throwing open the doors to the world of Formula One, providing its customers and McLaren millions of adult fans with a range of dedicated content and exclusive experiences via an all new activation platform called Access featuring:
- McLaren themed casino content and access all areas games on the PartyCasino and PartyPoker sites
- Competitions to win access to the McLaren Technology Centre
- Shared promotions throughout the companies’ social media channels
- Jointly developed marketing content
In addition, Entain will use its partnership with McLaren to explore strategies to promote safer betting and gaming, benefitting from the team’s unique perspective on maintaining control and managing risk.
Commenting on the new partnership, Entain’s CEO Jette Nygaard-Andersen said:
“We are immensely proud to be partnering with McLaren Racing, a team who are synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology. This is the same approach we take in providing moments of excitement for our customers and we are truly excited about the opportunities we have to create new content for our PartyCasino and PartyPoker customers as well as bringing these great brands to new audiences.”
Zak Brown, CEO of McLaren Racing said:
“Fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker place a high importance in providing moments of safe and responsible excitement for their customers.
“We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”
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About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports betting and gaming opportunity in the US, through BetMGM. Entain provides the technology which powers BetMGM and exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with licenses in a total of 27 regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set an SBT, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects.
For more information see the Group’s website: www.entaingroup.com
About McLaren Racing
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.
McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US. The team will contest the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo. In 2021 McLaren Racing will race in the INDYCAR Series with drivers Pato O’Ward and Felix Rosenqvist, while Juan Pablo Montoya will compete for the team at the 105th running of the Indy 500 in a third Arrow McLaren SP Chevrolet.