GVC Holdings PLC (LSE:GVC), the multinational sports betting and gaming group and Digital Betting LTD, supported by Rambler&Co, the Russian media group, are pleased to announce they have formed a multi-year partnership to offer a bwin branded sports betting product to customers in the Russian Federation.

Under the terms of this ground breaking partnership, GVC will supply its market-leading technology platform, support services and sports betting product, along with a licence to use the internationally recognised bwin brand mark. Digital Betting will operate the service under its Russian online gaming licence. The new bwin.ru site is expected to launch later this year and will be available via both desktop and mobile devices.

The partnership, which brings together one of Russia’s largest and most innovative online media companies with one of the world’s most popular gaming brands, will be amongst the first licensed online betting services offered in Russia and it is anticipated it will take a leading position in the market.

GVC’s Chief Operating Officer Shay Segev commented:

“We are delighted to be partnering with one of Russia’s leading online media organisations. We believe the combination of the bwin brand, GVC’s cutting edge technology and Rambler’s marketing expertise will provide an extremely compelling offering for Russian punters.’

Dmitry Sergeev, CEO of Digital Betting added:

“For quite a long period of time Russian sports bettors have been waiting for innovative solutions in Russian betting industry. We are extremely pleased to be offering the internationally admired bwin sports betting brand and product in Russia. We believe this partnership has great potential to capture significant market share in Russia when it launches later this year.”

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About GVC Holdings PLC

GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four business segments with a number of brands; Sports Labels (bwin, Sportingbet, Gamebookers), Games Labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group is headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 18 countries.

For more information see the Group’s website: www.gvc-plc.com

About Rambler&Co

Rambler&Co is one of the largest Russian groups of companies working in the sphere of media, technologies and e-commerce with the audience over 40 million people a month. The leader among media holdings within RuNet coverage (a ranking of the Center of researches of RIA Novosti “TOP-20 media holdings on coverage in the RuNet” from 11/28/2013). The group of company was formed by the fusion of business of “Afisha-Rambler” (including the Rambler portal and such services as Rambler/cash desk, Afisha Restaurants, Rambler/real estate, and internet editions “Afisha”, Lenta.ru and an e-commerce platform Price.ru) and SUP Media (including Gazeta.ru, LiveJournal.com, Championat.com, etc). Since April, 2014 the company works as Rambler&Co brand. The head of Rambler&Co and board of directors chairman is Alexander Mamut.