GVC appoints new Head of Bingo

Jay Dossetter

GVC is pleased to announce that Adele Lawton will be joining the organisation in the newly-created role of Group Head of Bingo.

Adele, has 20 years’ marketing experience, the vast majority of it within the bingo industry, both retail and online. She has held key roles at a number of well-known brands and B2B suppliers including Bet365, Gala, Skybet, Gamesys and Playtech. Adele joins the Group from Betable where she was Operations Director Europe.

In this new role Adele will be responsible for the Cashcade operations and will join the business on the 8 August. This new appointment will allow Tom Waters to focus on the poker brand. Adele will report directly in to CEO, Kenneth Alexander.

Commenting on the announcement, Kenneth Alexander, said:

“Adele’s appointment reflects our strategy to attract the best in the industry. Her considerable experience will help drive our growth ambitions for our portfolio of bingo brands including the iconic Foxy Bingo.”


For further information:

GVC Holdings PLC
Jay Dossetter 020 7337 0134


About GVC Holdings PLC

GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four main product verticals (sports, Casino, Poker, Bingo) with a number of brands; Sports labels (bwin, Sportingbet, gamebookers), Gaming labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), Studios (B2B) and non-core assets.

GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group is headquartered in the Isle of Man and has licences in Alderney, Austria, Bulgaria, Denmark, Eire, France, Germany, Greece (interim), Gibraltar, Italy, Malta, Romania, UK, and USA (New Jersey), Additionally, through partner arrangements its activities are licensed in Belgium and South Africa.

For more information see the Group’s website: www.gvc-plc.com