GVC completes landmark migration of all Ladbrokes Coral brands

Jay DossetterNews

18 May 2020

GVC completes landmark migration of all Ladbrokes Coral brands

GVC (“the Group”), the global sports-betting and gaming group, is pleased to announce that it has successfully completed the migration of Ladbrokes on to the Group’s market-leading proprietary technology platform. Having acquired Ladbrokes Coral in 2018, this milestone now completes the migration of all of the acquired brands, with Ladbrokes, Coral, Gala Bingo, Gala Casino and Gala Spins now all on the GVC platform.

The Ladbrokes migration is the largest that GVC has completed and represents one of the final parts of what has been the most complex integration process in the gambling industry to-date. It has been executed on time, on budget and with no disruption to the 25m Ladbrokes Coral customer accounts that have been moved across. Furthermore, the final migration of 12.5m Ladbrokes customers has been completed at a time when all of the teams involved in the process have been working remotely.

Ladbrokes customers will now benefit from the full capabilities of GVC’s unique proprietary technology platform, which is one of the Group’s significant competitive advantages. In addition to delivering greater efficiencies, stability, speed to market, product development and customer propositions, the platform has been central to the Group’s strong recent financial performance. Crucially, it also allows GVC to adapt to regulatory change ahead of competitors and lead the way in delivering an extensive range of tools and initiatives to support and promote a safer gambling environment for its customers.

With the platform migrations now complete, the remaining process and back office integrations can now take place, with the Group on track to deliver the full £130m of annualised synergies by the end of 2021. The completion also frees up significant technical resources that can be redeployed to drive product innovation and execute further M&A where the opportunity arises.

GVC COO Shay Segev commented:

“I am delighted that this critical and hugely complex stage of the Ladbrokes Coral integration process has been completed so successfully. It is a great testament to the sophistication of our technology and the quality of our teams, and it is particularly impressive that they have managed to finalise it during this period of remote working.  It also positions the business even better to emerge from the current crisis from a position of strength.

“The GVC integration model has proved itself time and again to be extremely effective at integrating large-scale operations with minimal disruption to our underlying business. As a result, we are confident in our ability to take advantage of the attractive M&A opportunities which we believe will present themselves to us in the future while further boosting the growth of our existing business.”



GVC Holdings PLC

Jay Dossetter, Head of CSR & Corporate Communications

Tel: +44 (0) 203 938 0000


Rob Greening / Elly Williamson

Tel: +44 (0) 20 7250 1446

About GVC Holdings
GVC Holdings PLC is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US.  The Group, incorporated in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 20 countries, across five continents.

For more information see the Group's website: www.gvc-plc.com