GVC Extends CBCX B2B Contract

Jennifer SpencerNews

1 April 2019

GVC Holdings PLC
(“GVC”, the “Group”)

GVC Extends CBCX B2B Contract

GVC Holdings is pleased to announce a multi-year extension to its B2B partnership with CBCX, the leading provider of sports and live betting systems. Under the terms of the agreement GVC will continue supplying CBCX with the GVC Feed, the Group’s B2B sports trading feed. Established for more than 30 years, CBCX provides sophisticated retail and online betting solutions to businesses that include everything from software systems, customer cards and cash handling through to betting terminals.  GVC has supplied CBCX with the sports trading data services that power their business since 2012. The GVC Feed provides live sports betting data including odds, fixtures, results, scoreboards and event calendars in multiple languages to online and land-based B2B clients. The feed can be integrated into a client's sportsbook via a state-of-the-art interface, enabling them to offer their customers an extensive sports betting and supporting content offer. Ian Turnbull, GVC’s Head of B2B comments: 

“We are delighted to continue our long-term collaboration with CBCX who have been a first-rate partner to work with. Today’s announcement means their retail clients across the globe will continue to benefit from the same market-leading, margin-driven, quality content offered by GVC’s own premium sports betting brands including bwin and Sportingbet.

“Every event we offer is backed by experienced bookmakers using advanced trading algorithms and extensive supporting services to ensure a super-fast, reliable and comprehensive end-product for our partners.”

Michael Jeske, CEO of CBCX added:

“Ever since establishing our partnership with GVC and incorporating their cutting edge sports betting and trading content into the CBCX software, we have enjoyed extraordinary growth and exposure of the CBCX betting systems portfolio. Driven by the quality and sustainability of GVC´s services, the CBCX sports betting application XLive has truly evolved and we are proud that XLive is widely regarded as the leading betting product for retail and web/mobile B2B betting operations. Extending our partnership was the obvious route for us to take. We are happy to renew the cooperation and look forward to a successful future!”

For more details on the GVC Feed see: https://entaingroup.com/about/business-overview/b2b-solutions/

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For further information:
Jay Dossetter

About GVC Holdings PLC
GVC Holdings PLC (LSE: GVC) is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet; Games Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to third-party customers on a B2B basis. In the US the Group operates Roar Digital, a joint-venture with MGM Resorts, created to capitalise on the opportunities presented by the regulation of sports betting and gaming. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is the UK’s largest high street bookmaker.

Incorporated in the Isle of Man, GVC is a constituent of the FTSE 250 and is a member of FTSE4Good and the DJSI, ESG indices which identify companies that meet globally recognised corporate responsibility standards. The Group holds licences in over 20 jurisdictions and employs a workforce of more than 25,000, in 20 offices across five continents.

For more information: gvc-plc.com

About CBCX
With over 35 years of experience in the betting industry, Austrian-based CBCX ranks amongst the prime European operators and are proud to be considered one of the leading suppliers for advanced software systems for retail and web/mobile betting systems for B2B operations. The proven quality and extent of the sports betting application XLive, combining the all-encompassing betting content provided by GVC with the highly progressive omni-channel platform solutions established by CBCX, has been setting industry standards for close to a decade now.

Partners in 50 countries on 4 continents trust in the quality of our sports betting solutions and innovative approach to combine experience, know-how and customer satisfaction – straight from the hub of the European sports betting industry.

For further details please visit cbc-x.com