GVC Integrates Proprietary Ladbrokes Coral Gaming Content

Jay DossetterNews

21 September 2018

GVC Integrates Proprietary Ladbrokes Coral Gaming Content

GVC has boosted its casino product offer with the integration of an extensive portfolio of titles developed by CR Games, the in-house studio of the Ladbrokes Coral Group, acquired by GVC earlier this year.

A catalogue of over 20 games, developed exclusively by the Manchester-based studio, will augment the gaming line-up of GVC brands including bwin, PartyCasino and Sportingbet. Begining this month in dotcom markets, five titles will be rolled-out including CR’s flagship five-reel, ten-line slot, Big Banker. The full line-up will be introduced over the coming weeks, with customers in regulated markets such as Italy, Denmark and New Jersey set to see the new games added later in the year.

The roll-out further enhances the distinctiveness GVC’s gaming offer, which already boasts proprietary content developed by GVC’s Win Studios, as well as a host of game-exclusives from premium third-party suppliers including the likes of NetEnt, Yggdrasil, Pragmatic and Play n’ Go. Taken together, GVC’s customers enjoy a huge range of titles which cannot be found anywhere else in the market.

Commenting on the launch, Liron Snir, GVC’s Chief Product Officer said:

“This is an important milestone in the integration of GVC and Ladbrokes Coral and demonstrates the benefits to customers of bringing the businesses together. At GVC, content is king and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players.”


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About GVC
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.  The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops.  The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents.

For more information see the Group's website: www.gvc-plc.com