GVC Powered BetMGM Strengthens Market-leading Gaming Offer with Premium Content Providers

Jay DossetterNews

9 November 2020

GVC Powered BetMGM Strengthens Market-leading Gaming Offer with Premium Content Providers

– Launch of Evolution Live Dealer Games in NJ proves hugely popular with customers-
– BetMGM now the only operator in the state with access to both live casino providers in the market
– Other new products through partnerships with Playtech, DGC and Ainsworth

GVC is pleased to announce that BetMGM, the US sports betting and gaming company created in partnership with MGM Resorts International, has successfully launched its new live casino product, in partnership with Evolution. This complements BetMGM’s already market-leading gaming portfolio, and is further strengthened through the recent addition of industry leading slot content from Playtech, DGC and Ainsworth.

The addition of Evolution’s Live Dealer Games to GVC’s US platform which powers BetMGM, uniquely positions the company as the only operator in New Jersey to offer its customers content from both live studio providers in the state. The games are available in the state through BetMGM, as well as sister brands Borgata Casino and PartyCasino.

Initial user data has shown the new content to be a huge hit with players. In the first seven days following its launch, Evolution generated a third of total Live Casino stakes in New Jersey with BetMGM seeing Live Casino revenues increase by circa 30% month on month. Customers now have access to an even wider range of live poker, blackjack and Baccarat games, with Evolution’s American Roulette proving the standout favourite since launch.

This continues GVC’s phenomenal track record of integrating premium content to enable BetMGM to grow its market leading position, offering customers new content ahead of the competition. The company was amongst the first to launch Playtech’s gaming portfolio in New Jersey and similarly led the way with an exclusive integration with DGC (Digital Gaming Corporation), all of which have proved to be a huge hit with customers.

GVC also integrated and launched 20 exclusive online slot games for BetMGM with Ainsworth in New Jersey, including popular land-based slot titles, such as ‘Mustang Money’ and ‘Eagle Bucks’. The games were available on BetMGM for the first time online.

BetMGM’s customers also benefit from rich and exclusive content delivered through GVC’s proprietary in-house Games Studio as well as premium MGM-branded slot games and sizeable jackpots. BetMGM operates the largest in-house progressive jackpot network in New Jersey with one very lucky customer winning recently $3.2M.

Colin Cole-Johnson, GVC’s Director of Gaming Product commented:

“These launches are a powerful demonstration of how GVC has helped BetMGM secure a market leading position in the US. Our ability to build partnerships and integrate premium content from providers such as Evolution has enabled us to deliver our customers cutting-edge gaming which is without parallel anywhere in the market. We are incredibly excited by the opportunity ahead of us as we expand our offering with new products and new states.”

Matt Sunderland, BetMGM’s VP of Gaming added:

“The GVC platform with its breadth of new and exclusive content, supported by sophisticated marketing and customer engagement tools, has established BetMGM as the clear market leader in iGaming in New Jersey. These same attributes put us in pole position to deliver a compelling customer offer which will establish us as a leader as new markets open up on a state by state basis.”




GVC Holdings PLC
Jay Dossetter, Head of ESG & Press Office
Tessa Curtis. Head of Media Relations

Tel: +44 (0) 203 938 0000

Rob Greening / Elly Williamson  

Tel: +44 (0) 20 7250 1446

About GVC Holdings PLC
GVC Holdings PLC (LSE:GVC) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector.  The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US.  The Group is tax resident in the UK with licenses in more than 20 countries, across five continents.

For more information see the Group’s website: www.gvc-plc.com

About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing GVC’s US-licensed state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. For more information, visit http://www.betmgminc.com/.

About Evolution
Evolution (Evolution Gaming) develops, produces, markets and licenses fully integrated B2B Live Casino solutions to gaming operators. Since its inception in 2006, Evolution has developed into a leading B2B provider with 300+ operators among its customers. The group currently employs about 7,400 people in studios across Europe and in North America. The parent company is based in Sweden and listed on Nasdaq Stockholm with the ticker EVO.

For more information visit www.evolution.com