GVC Signs Landmark Deal with Ainsworth to shake-up New Jersey Casino Offer

Jay DossetterNews

4 June 2018

GVC Signs Landmark Deal with Ainsworth to shake-up New Jersey Casino Offer

GVC Holdings, the multinational sports betting and gaming group, is pleased to announce it has reached a landmark agreement with Ainsworth Game Technology (AGT), to exclusively launch the company’s range of proprietary slot games in New Jersey’s online casino market.

The multi-year agreement means that GVC’s New Jersey platform, which powers both the MGM and Borgata gaming brands, will initially launch around 20 of AGT’s slots, with multiple additional games added on a monthly basis. Under the terms of the agreement, GVC has a six-month period of exclusivity to launch AGT’s titles on its network, which also includes the popular GVC owned nj.partypoker and nj.PartyCasino brands.

The content is set to be in an instant online hit with New Jersey casino customers, who already enjoy AGT’s hugely popular slots at many of the State’s land-based casinos. AGT is one of the largest suppliers to the State’s bricks-and-mortar casinos, with a market share nearing 10% thanks to titles such as Mustang Money, Electric Nights King Strike and Wild Fire Riches – all of which will be available exclusively on GVC’s network later this year.

Today’s announcement comes on the back of the recent roll-out of more than 30 titles created by GVC’s in-house development studio and further enhances the network’s differentiation from other operators in the market.

Welcoming the agreement, Kevin Allan, GVC’s President of New Jersey Operations said:

“This is fantastic news for both our B2B partners and the wider casino playing public of NJ. The online market has been stagnant for too long, with many casino’s offering a similar line-up of content. Ainsworth are helping us to really shake things up, bringing an entirely new collection of standout titles which are sure to be a major attraction and point of difference for our network.”

Jason Lim, General Manager for Ainsworth Online, added:

“We are excited to be partnering with the GVC Group for New Jersey and look forward to providing Ainsworth’s land based content online.”

Steve Nathan, VP Online Gaming at MGM Resorts said:

“We are extremely pleased to have this exclusive deal in place with Ainsworth for the New Jersey market. We are looking forward to giving our players access to some of the best and most recognised games in the industry"

Andy Whitworth, GVC’s Head of Content and Commercial Management, concluded:

“We are absolutely delighted to be partnering with Ainsworth and facilitating their entrance into the New Jersey market. Of all the many, many deals we have completed over the past 18 months, this is the one I’m most excited about. It will be a real game-changer in the highly static NJ market, which is hindered by a limited range of content.

“Strategically, securing Ainsworth’s market leading OMNI-content is huge for GVC, MGM and Borgata. Being able to offer their games on our network six-months ahead of the market is a massive advantage for us and - combined with the introduction of our exclusive in-house titles – creates an offer that cannot be found at any other operator in the State.”


For further information contact:

GVC Holdings PLC
Jay Dossetter:   +44 (0) 20 7337 0100

About GVC
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.  The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino.

The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops.  The Group, incorporated in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 20 countries, across five continents.

For more information see the Group's website: www.gvc-plc.com


About Ainsworth Games Technology 
Ainsworth Game Technology is a premier manufacturer of global gaming products committed to a culture of quality, innovation and excellence. AGT distributes a range of gaming products, entertaining standalone progressives and linked games through its sales offices and distributors in Australia, New Zealand, Asia, USA and Europe. AGT is an Australian publicly listed company (code: AGI) headquartered in Newington, Sydney, Australia. AGT offices are located around the world including: USA, Europe, New Zealand, Macau and South America.