GVC Holdings has today unveiled ‘Aqua’, the latest in a line of exclusive online casino games for its B2B partner and Denmark’s leading online gaming operator, Danske Licens Spil. The new five-reel slot, is based on Denmark’s most successful ever pop act, Aqua, who shot to fame with their 1997 smash hit and all round ear-worm, Barbie Girl.

Launching simultaneously on desktop and mobile, the game features band favourites Lene Nystrøm and René Dif. As well as enjoying clips from their classic hits including Dr Jones, Turn Back Time and of course Barbie Girl – which helped to sell over 33 million albums and singles worldwide – players will have the opportunity to hit a progressive jackpot which currently sits at 1m DKK (c. €130k).

Aqua is the latest in in a series of casino games that GVC has built exclusively for Danske Licens Spil, based on popular Danish themes. Previous titles have been themed around rock bands DAD and Shu-bi-dua, as well as on Danish cinema hits, Olsen Banden and Klovn.

Søren Schneider, the Head of Gaming for Danske Licens Spil commented:

“Aqua is the latest in a series of tailored games developed for Danske Licens Spil by GVC. These titles offer our customers something totally unique in the Danish market and are amongst our most popular games. We will continue to differentiate our product offering with local exclusive themes to give us an advantage in a highly competitive market”

Liron Snir, GVC’s Chief Product Officer added:

“Our aim is to supply our partners with the best online gaming platform in the market. Whilst the quality of our gaming systems are well known, we are genuinely excited to demonstrate our ability to deliver high quality, original gaming content. Aqua is a great game and will help Danske Spil stand out from its competitors.”

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About GVC Holdings PLC

GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four main product verticals (sports, Casino, Poker, Bingo) with a number of brands; Sports labels (bwin, Sportingbet, gamebookers), Gaming labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), Studios (B2B) and non-core assets.

GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group is headquartered in the Isle of Man and has licences in Alderney, Austria, Bulgaria, Denmark, Eire, France, Germany, Greece (interim), Gibraltar, Italy, Malta, Romania, UK, and USA (New Jersey), Additionally, through partner arrangements its activities are licensed in Belgium and South Africa.

For more information see the Group’s website: www.gvc-plc.com

About Danske Licens Spil

Danske Spil A/S, previously known as Dansk Tipstjeneste A/S, was founded in 1948 in connection with the passing of Tipsloven by the Danish Parlia-ment, Folketinget. Until 1989, the football betting was Danske Spil’s only product, but this changed in 1989 when the company was authorised to offer lottery services (Lotto) as well. In 1992 the first scratch card, Quick, entered the market, and in 1994 Oddset was launched.

Since 2000, Danske Spil has also offered betting on horse- and dograce. In 2001, the subsidiary Danske Automatspil was founded. This subsidiary handles slot machines. Dansk Automatspil merged with Elite Gaming A/S in 2011. In 2012, Danske Spil bought Erhvervsinvest’s shareholdings of 50.1 percent in Elite Gaming. As a result of the transaction, Danske Spil obtained an equity interest of 100 percent and went from joint to sole ownership of Elite Gaming.

In 2010 Folketinget unanimously passed the partial liberalisation of the Danish gaming legislation, which allowed other suppliers of games to apply for licenses to offer sports- and online gaming products. The law entered into force in 2012, which prompted Danske Spil to establish two subsidiaries: Danske Lotteri Spil A/S, which handles the monopolised games, and Danske Licens Spil A/S, which handles the liberalised games.

Danske Lotteri Spil offers, among other things, Lotto, Onsdags Lotto, Joker, Eurojackpot, Keno, Quick, Bingo and Dantoto.

Danske Licens Spil offers, among other things, Poker, Casino, Oddset, Tips and Zezam.