2 July 2018
Ladbrokes Coral Omni-channel Solution Declared Best in the Industry
GVC owned Ladbrokes Coral has been named as the provider of the best omni-channel solution at the EGR Marketing and Innovation Awards for the second consecutive year. The Awards, which celebrate the most innovative and creative operators in the online gaming industry, recognised Ladbrokes Coral for having brought a new approach to omni-channel development in the last 12 months.
Having initially launched Coral Connect in 2014, the Group last year rolled out its omni-channel platform to Ladbrokes shops, enabling customers to bet with a single account either online or at any one of the brand’s 2,100 betting shops. The Ladbrokes’ solution utilises ‘The Grid’ loyalty card and companion retail app, enabling players to receive their winnings from retail bets in their online accounts, as well as to make deposits. In addition omni-wallet enhances responsible gambling mechanisms, allowing for better monitoring of customer spend and the ability to set cross-channel deposit limits.
The launch of the Ladbrokes omni-wallet means that Ladbrokes and Coral are the only betting shops on the high street where customers can seamlessly access an omni-wallet across all products. The wallet is live across all in-store gaming machines, at 7,000 self-service betting terminals and over-the-counter.
Commenting on the award Nicklas Zajdel, Ladbrokes Coral’s Omni-Channel Director said:
“We are proud to have been recognised as having the best omni-channel solution on the market, and for us to win a second year in a row was especially thrilling. The Ladbrokes omni wallet rollout was a great example of the benefits of being part of a multi-brand group, as is an indicator of the technological development possible at an enlarged Group such as GVC.
“Customer convenience is at the heart of everything we do and our players now have the widest possible choice of when and how they bet with us whether that be in-shop, online or via mobile.”
Andy Roocroft, Editor of EGR said:
“Our independent judging panel was truly impressed with Ladbrokes Coral’s omni-channel solution. They have continued to enhance what was already a market leading product over the past year which is clearly popular with their customers given the impressive increase in sign-ups.”
For further information contact:
GVC Holdings PLC
Jay Dossetter: +44 (0) 20 7337 0100
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino.
The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents.
For more information see the Group’s website: www.gvc-plc.com