15 March 2021
Michigan Basketball Legend Jalen Rose Signs with BetMGM As Celebrity Brand Ambassador
Rose to Engage in Promotional Opportunities and BetMGM Fan Events
BetMGM announced today the signing of Jalen Rose as a celebrity brand ambassador. The Michigan basketball legend and award-winning analyst will be featured in BetMGM’s upcoming marketing campaigns and participate in a variety of BetMGM fan events.
“The excitement around sports and the growth of sports betting, and BetMGM in particular, this year has been special to witness,” said Rose. “I’m beyond excited to go from a spectator to a player joining the BetMGM team, continuing to defy industry expectations.”
BetMGM’s January launch of mobile sports betting and iGaming set records in Michigan, where Rose captivated the nation as part of “The Fab Five,” one of college basketball’s most famous teams. Rose enjoyed a 13-year career in the NBA before becoming a renowned multi-media personality where he is known throughout the industry as one of the hardest-working analysts and columnists.
Rose will engage with BetMGM customers and MGM Resorts’ M life Rewards loyalty members, both virtually and in-person. He also will appear in BetMGM social media content and make guest appearances on radio and television programs nationwide.
Matt Prevost, Chief Revenue Officer, BetMGM, said, “Jalen Rose is an All-Star addition to the BetMGM team. The impact he has had on the game of basketball is surpassed only by the exceptional analysis he provides fans daily. We anticipate a great relationship and look forward to the initiatives we’ll pursue together.”
As BetMGM continues to expand into new states, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly. The BetMGM app is available for download on both iOS and Android and is accessible via desktop at www.betmgm.com. For more information, follow @BetMGM on Twitter.
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BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM Resorts' U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including BetMGM’s ability to grow in new or existing jurisdictions. Management has based forward-looking statements on current expectations and assumptions and not on historical facts. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the effects of economic and market conditions in the jurisdictions in which BetMGM operates, competition with other iGaming and sports betting platforms, the timing and costs of expanding in new jurisdictions as well as obtaining and maintaining the required permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions. In providing forward-looking statements, BetMGM is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
Kirvin Doak Communications