Roar Digital Appoints Matt Prevost as Chief Marketing Officer

Jay DossetterNews

8 January 2019

Roar Digital Appoints Matt Prevost as Chief Marketing Officer

Roar Digital, LLC (“Roar,” formerly “MGM GVC Interactive LLC”), the US sports betting and online gaming joint venture owned by MGM Resorts International (“MGM Resorts”) (NYSE: MGM) and GVC Holdings Plc (LSE: GVC), is pleased to announce the appointment of Matt Prevost as the venture’s Chief Marketing Officer .

Matt joins Roar having previously served as the Chief Marketing Officer of Coral Interactive in Gibraltar between 2011 and 2015. As part of the initial management team at Coral Interactive he developed the marketing framework that has been a key driver of’s success over the last seven years.

Roar was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. Federal Professional and Amateur Sports Protection Act (PASPA).

Prior to joining the team at Roar, Matt served as an Operating Executive at Cerberus Capital Management and was appointed the Chief Digital Officer of NewAvon in 2017 where he also served on the Board of Directors. Matt has held a variety of executive roles in the US and Europe over his 10+ years working within the operations team at Cerberus, including his role at Coral Interactive.  Prior to Cerberus, Matt was a consultant at McKinsey.

Matt will be based at Roar’s new head office in New Jersey.

Welcoming the appointment, Adam Greenblatt, Chief Executive Officer of Roar, said:

“I am delighted to appoint Matt to the team. Matt brings a unique combination of experience and expertise in Europe’s most competitive betting environment with a deep understanding of the US consumer and media landscape. Matt further strengthens Roar’s foundations and will help us compete for leadership over time as the US market evolves.”

Matt Prevost added:

“I am thrilled to join the team at Roar at this historic time for the US sports betting and gaming sector. The combination of brands, technology, and market access of the two parent companies will provide a significant opportunity to build a world class sports-betting operation in the US”.


About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 28 unique hotel offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company in 2018 opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The 81,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®.

For more information visit us at


About GVC Holdings
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, PartyCasino and partypoker. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents.

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Notes to editors
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the SEC. Forward-looking statements are based on management's current expectations and assumptions and not on historical facts.  Examples of these statements include, but are not limited to, statements regarding the future market position of the joint venture. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which the joint venture operates and competition with other sports betting platforms, risks relating to permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.


GVC Holdings Contacts:
Investor Relations  
Nick Batram
Director of Corporate Strategy & Communications

Paul Tymms
Head of Investor Relations

News Media
Jay Dossetter
Head of CSR & Corporate Communications


MGM Resorts Contacts:
Investment Community
Catherine Park       
Executive Director of Investor Relations         
(702) 693-8711 or

News Media
Brian Ahern
Director of Media Relations