15 October 2020
Yahoo Sports and BetMGM Announce Innovative New Features to Enhance Sports Betting Experience
Streamlined BetMGM registration added to the Yahoo Sports App and player props added to Yahoo Fantasy
NEW YORK (October 15, 2020) – Yahoo Sports, announced today two new features on Yahoo Sportsbook designed to enhance the betting experience powered by BetMGM for users of legal age in eligible states, including streamlining the registration and onboarding experience between the Yahoo Sports app and BetMGM and adding player prop odds to Yahoo Fantasy.
The new features follow the rollout of Yahoo’s innovative immersive product offerings for the 2020-21 football season, Watch Together and one of a kind augmented reality experiences that continue to enhance the fans’ experience across Yahoo Sports and the Yahoo Sports app.
“At Yahoo Sports we are continuing to provide new ways for sports fans to go beyond engaging with content and interact in a seamless way with the sports that they love,” said Geoff Reiss, GM of Yahoo Sports. “The new features continue to enhance our fan’s experience and as we continue to reimagine the future of sports.”
In streamlining the BetMGM registration process, Yahoo Sports users are now able to use their Yahoo account to seamlessly register and sign-in to their BetMGM account. After registering for a BetMGM account, Yahoo Sports users can place bets with BetMGM without having to download the BetMGM app
The new features on Yahoo Sportsbook also allow Yahoo Fantasy users in eligible states to start seeing available player prop odds on the players tab and player card within the Yahoo Fantasy app and several locations on the web. Users will be able to place corresponding bets on the BetMGM platform. In addition, BetMGM is introducing unique player prop odds based on fantasy point totals, leveraging Yahoo’s fantasy scoring system.
Matt Prevost, BetMGM Chief Marketing Officer said, “Since announcing our partnership with Yahoo in 2019 we’ve worked closely together to produce great sports betting content and are excited to have new product features and a much easier integration with BetMGM for Yahoo’s Sportsbook and Fantasy users to enjoy.”
The sports betting integrations on Yahoo Sports touch a wide variety of sports including college and professional football and basketball, baseball, hockey and more.
Yahoo Sportsbook powered by BetMGM combines BetMGM’s world-class sports betting and interactive platform with Yahoo Sports’ history and best-in-class gaming platform and elevates the experience for sports fans, getting them closer to the games they’re passionate about and closing the loop from content to transactions. Yahoo users in New Jersey, Indiana, West Virginia, and Colorado are eligible to place bets on BetMGM, with additional states to follow.
Verizon Media and BetMGM entered into a multi-year strategic relationship in October 2019. The partnership builds upon Verizon Media’s core strategy to connect content and discovery to transactions, and is a natural extension of Yahoo Sports’ mission to reimagine the sports experience for fans with unprecedented experiences. The additional features on Yahoo Sportsbook create more direct opportunities for users to discover, interact and transact on their interests on the BetMGM platform.
ENGAGE WITH US: @YahooSports @YahooFantasy @YahooSportsbook
BetMGM is a market leading sports betting and gaming platform by BetMGM LLC, the joint venture between (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC’s US-licensed, state-of-the-art proprietary technology platform, BetMGM offers sports betting and online gaming via market leading brands including BetMGM and partypoker. The company has exclusive access to MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses.
About Yahoo Sports
Yahoo Sports is the mobile home for sports fans, offering the most robust access to live, local and primetime NFL games, an award-winning fantasy platform, comprehensive news, original series, scores, standings and more. With real-time, personalized content and immersive mobile experiences, Yahoo Sports is innovating for the next generation of sports fans. Download the Yahoo Sports app on iOS and Google Play and download the Yahoo Fantasy app on iOS and Google Play to sign-up and play with Yahoo Fantasy Sports. Yahoo Sports is part of Verizon Media.
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
Tessa Curtis / Jay Dossetter