
We are Entain, like our customers, we get excited about the world of sport, gaming and interactive entertainment. Whether it’s watching your favourite team, beating your mates or experiencing the next big thing, we love exciting moments.
Sustainability is at the heart of our business. We operate exclusively in regulated and regulating markets. We make sure our products are safe by leveraging our technology to protect players.
During the year we continued to deliver on our strategy of providing our customers with fantastic products, engaging content and exciting experiences. We do this while ensuring they play safely with us at all times.
It’s your game.
Our investment case
A significant global opportunity
Attractive Global Industry dynamics underpin large and expanding market
Evolving customer needs growing existing and new markets
Trebling of Total Addressable Market
Superior financial delivery
Disciplined Capital Allocation
Profitable with Group EBITDA >20%
Strong Cash Generation
Strong and Flexible Balance Sheet
An unrivalled platform of excellence
Unrivalled diversification - geographic, product, customer base
100% regulated or regulating market exposure
Industry leading comprehensive ESG strategy
Leadership of responsible engagement and player protection
Deliver superior growth
Entain Platform leverages scale advantages:
– Largest industry technology platform driving synergies
– In-house expertise and capabilities supporting growth
Scaled capabilities support deeper and broader customer engagement
Strong track record of superior market growth
Compelling M&A enhances market growth, diversification and scale

Key Statements
A differentiated leader in a global growth industry



Financial Highlights
Group Revenue
Online Net Gaming Revenue
BetMGM Net Gaming Revenue
Group Underlying EBITDA
Online Underlying EBITDA
Retail Underlying EBITDA
Underlying Operating Profit
Continuing Adjusted Diluted EPS ex. US
Growth in Actives
1. Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2022 exchange rates.

Our Strategy
Focused on growth and sustainability
We are focused on a range of exciting growth opportunities that will significantly increase the value of the Group. We believe the most sustainable business will be the most successful business.
Vision
The world leader in betting, gaming and interactive entertainment
Purpose
Bring moments of excitement into people’s lives
Strategy
Growth
Leadership in the US
Grow presence in existing markets
Expand into new regulated markets
Extend into interactive entertainment
Entain
Platform

Sustainability
Lead on responsibility
Diversify our regulated activities
Broaden our customer appeal
Invest in our people and communities
Strategy in Action
Our success is built on the unique Entain Platform, which puts the customer front and centre, to deliver our core strategic goals of growth and sustainability.
We are constantly working to provide a richer and more engaging experience for our customers, both existing and new. At the product level this means a continuous process of optimising our sites, apps and games to create the smoothest, most enjoyable experience.
We are using our customer insight to do more – more betting and gaming content; more interactive entertainment; more video and audio content; and more social integrations. But what does that all mean in practice?
Governance
Entain’s purpose is to bring moments of excitement into people’s lives. Over the year the Board sought to promote our purpose and strategy and made decisions in the interests of all stakeholders, having considered the matters set out in s172 of the Companies Act 2006 (UK).
Entain’s approach to corporate governance
The Board is focused on promoting the Company’s purpose and strategy, delivering sustainability and growth whilst putting stakeholders at the centre of decision-making.
Entain’s governance framework
Our governance framework is designed to help us fulfil our purpose and strategy. The Board governs through this framework and the schedule of matters on which decision-making is reserved to itself. The Board structures its activities around the key pillars of strategy, performance and governance.
Code of Conduct and our approach to ESG
Entain’s Code of Conduct sets out the standards, principles and policies that underpin Entain and what we expect from everyone who works for us or does business with us.
