This is the same approach we take at Entain: providing moments of excitement for our customers, each and every day.
It’s an incredibly fitting and exciting partnership, and since its launch in 2021, has enabled us to create new and exciting content for our PartyCasino and PartyPoker customers, as well as bringing these great brands to new audiences – specifically F1 fans.
Turbocharged activations
PartyPoker and McLaren Racing recently collaborated to offer chances to players of all levels to win cash prizes in the McLaren Turbo Series. The festival took place from Friday, 22 July to Monday, 8 August. Players from around the world strapped themselves in, and hit the PartyPoker tables for 68 numbered events that had a combined guaranteed prize pool worth $2,500,000.
In total, the three McLaren Turbo Series main events paid out more than $443,000, rounding off the festival in spectacular style.
To celebrate the launch of the Turbo Series, McLaren driver Daniel Ricciardo and Team PartyPoker’s Carl Froch participated in a pro-celebrity poker tournament at the McLaren Technology Centre, along with Team PartyPoker’s John Duthie, poker pro Jamie Roberts and sports presenter Abbi Summers. Ultimately, it was the home player who took home the trophy, with Daniel Ricciardo coming out on top.
Fans are in the driving seat
This fantastic partnership has really been one for the customer, the player, the fan. In addition to the McLaren Turbo Series, our customers and F1 fans have had access to exclusive content, including:
- The See the Unseen video series, which allow fans to discover the hidden world of F1 and McLaren Racing, including interviews with Daniel Ricciardo and Zak Brown.
- Super Fan competitions, where fans can answer questions that test their knowledge of F1. Fans can see how they score against others on a leader board, competing for a prize.
- Regular online PartyPoker tournament series which offer customers McLaren-based prizes and giveaways, including grandstand tickets and McLaren merchandise.
Importantly, this partnership is allowing us to tap into a growing fanbase of McLaren fans. We’re producing cross-branded content, have a F2P arcade game on the horizon, and more poker-based content that we’re sure will excite McLaren fans around the world.
The 2022 F1 season is well underway, with more moments of excitement to come for fans and our customers. The Singapore Grand Prix is fast approaching on 2nd October, and the season is set to conclude in Abu Dhabi on 20th November.
Watch the See The Unseen video series below and find out what happens behind the scenes at McLaren Racing.