Entain Unveils First App for Responsible Gaming

Entain Foundation U.S. Unveils First-of-its-Kind App for Responsible Gaming

“Gamble Responsibly America” App will be a Comprehensive Resource for Individuals with potential Issues

The Entain Foundation US, a not-for-profit dedicated to responsible gambling funded by BetMGM co-parent Entain, the global sports betting and gaming operator, today launched a groundbreaking app, “Gamble Responsibly America”.  The app is the first of its kind in the U.S. and has been produced together with EPIC Risk Management and RG24/7, partners to the Entain Foundation U.S. on education projects.

The free app now available in the App Store and Google Play Store, features a series of educational resources and tools to help and support anyone facing potential issues with problem gambling. There is no requirement on people to register, and the app is unbranded, positioning the app entirely as an educative resource with no commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts.

Through the app, the Entain Foundation US aims to extend information and services to underpin safe play as sports-betting and gaming expands rapidly across the U.S.  Through a variety of initiatives and programs in the U.S., it already provides dedicated funding to research, extensive resources, and partners with leading organizations to ensure protection for consumers with support  from Entain, which has set commitment to responsible gaming at its core.

Gamble Responsibly America will offer assets and information to help people gamble responsibly and provide guidance for those struggling, or who would like to understand the behavioral patterns or symptoms associated with, problem gambling. It is the first free app to do this and available from the outset in both English and Spanish, to maximize its accessibility to all communities in America.

Key features of the app include:

• Limits and Tools: The app informs people how they can regulate playing habits with functions like limiting deposits on a weekly basis or allotting a time-out, where logging into accounts will be restricted until a set time is complete. Most operators offer such tools, which effectively help people to control their levels of play.
• Self-Assessment Quiz: Users of Gamble Responsibly America can take a quick self-assessment to understand whether their playing habits should be modified or adjusted.
• Gambling Diary: Individuals can regularly input notes about gaming and betting choices. This gives users the opportunity to reflect on the decisions and investments being made and adjust if needed.
• Behavioral Callouts: Users can learn more about potentially harmful behaviors, or markers of concern, to be aware of when betting and gaming. These can include, frequency of play, failed deposits, multiple payment methods and more.
• LiveChat: A 24/7 live chat feature is available to connect individuals with helpline specialists. The live chat function within the app routes to the National Council on Problem Gambling’s live chatline, which is open 24 hours a day, seven days a week.
• Extensive Information and Resources: Finally, throughout the app users can find a comprehensive list of where to find additional information and assistance, videos on the importance of responsible gambling, and more. Three videos giving more information about responsible gambling are directly accessible via the app.

Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation U.S., noted, “We are incredibly proud to be launching the Gamble Responsibly America application as our commitment to responsible betting and gaming is unmatched within the industry. Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly.”

Today’s announcement is another milestone for the Entain Foundation U.S., a non-profit organization dedicated to promoting responsible gambling, sports integrity, and corporate compliance in the U.S.

Prior to the launch of Gamble Responsibly America, Entain announced a series of partnerships and programs, including, a player education initiative around sports betting with professional sports leagues and colleges across the US with EPIC Risk Management; a cross-border responsible gambling tool with PlayPause; and, a five-year research initiative with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital to better understand problematic and addictive behaviors.

Gamble Responsibly America is available to for download on iPhone and Android via the AppStore or PlayStore. Additionally, BetMGM will provide information and links to the app on all of its responsible gaming web pages. This information will be valuable to anyone interested in learning more about responsible betting and gaming.

The Entain Foundation U.S. is a first-of-its-kind non-profit organization dedicated to promoting responsible gambling, sports integrity and corporate compliance in the U.S.  The Foundation was launched in 2019 by the Entain Global Foundation and the Entain Group.

Trustees of the Entain Foundation US include Entain’s Martin Lycka, former New York Giants wide receiver and Super Bowl Champion Amani Toomer and international gambling regulatory expert Bill Pascrell III, a partner at Princeton Public Affairs Group. The Entain Foundation US also sponsors a variety of information and education programs on problem gambling for professional athletes, collegiate athletes, coaches and teams at 40 U.S colleges and universities and several associated leagues.  Globally, the Entain Foundation has committed more than $100 million to responsible gambling programs over the next five years. https://entainfoundation-us.com/

RG24Seven   is the industry’s leading, certified, online, interactive Responsible Gaming training. The training is supported by world class experts and driven by a team of innovative course designers. For more information, please visit www.RG24seven.com. 

EPIC Risk Management is a globally leading independent gambling harm minimization consultancy. Working across the highest risk sectors for gambling-related harm, EPIC has worked in 21 countries on ground-breaking harm-minimization programs, sector leading gambling operator training, and class-leading advisory. EPIC draws on lived experience to help individuals and organizations across financial services, elite sport, the military, criminal justice, education, and the gambling industry to minimize the risks posed by gambling harm. For more information on EPIC Risk Management visit https://www.epicriskmanagement.com/

About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US. The Group is tax resident in the UK with licenses in a total of 27 regulated markets. The Group’s commitment to delivering sustainability and growth is recognised through its membership of the FTSE4Good and DJSI ESG indices, which identify companies that meet globally recognised corporate responsibility standards.

For more information see the Group’s website: www.entaingroup.com