Huge rise in popularity of betting on Formula 1

A winning formula
Entain data reveals huge rise in popularity of betting on Formula 1 as the sport takes off

Entain, the global sports betting, gaming, and interactive entertainment group, reports a surge in popularity for bets on Formula 1 with a record-breaking year on the cards. Data from Entain between 2018 and 2022 reveals that:

• The total number of Entain customers betting on Formula 1 increased 50 per cent from 2018 to 2021, and the total number of bets on each season has grown by 30 per cent
• Most customers who bet on Formula 1 between 2018 and 2021 were from the UK (35 per cent), Brazil (17 per cent), Germany (17 per cent) and Spain (5 per cent)
• Entain has seen an 18 per cent increase from 2021 to 2022 in the number of UK customers betting on Formula 1, with four races still yet to go in the 2022 season
• The British Grand Prix in July 2022 saw a 121 per cent increase compared with 2018, and there has been a four-fold increase in the number of bets on a winner at the race

This trend replicates the spike in popularity of the sport across streaming and multimedia platforms. According to Formula 1^[1], it was the fastest-growing major sports league in terms of follower growth in 2021. Followers on social media platforms increased 40 per cent to 49.1 million, with video views up 50 per cent to 7 billion and total engagement up 74 per cent to 1.5 billion.

Dom Grounsell, Chief Commercial Officer at Entain, said: “Our customers are finding Formula 1 an increasingly exciting sport to participate in – numbers are growing year on year, in line with the popularity of the sport. This has no doubt been helped by the hugely successful Netflix Formula 1 Drive to Survive series. We’re looking forward to the next stage of Formula 1’s exhilarating journey, and with our bench-strength of global sporting brands, are perfectly placed to keep our customers entertained and close to the action.”

Whilst the marked rise in popularity of motor racing is exciting for Entain, the interactive entertainment group works hard to ensure its customers are enjoying the thrill of the race while staying safe and playing within their limits. Entain’s industry-leading player protection programme, Advanced Responsibility and Care™, uses artificial intelligence to anticipate and identify potential problems and lead players back to safety.

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About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet and Sports Interaction; Gaming Brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK, operating in over 40 regulated or regulating territories. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com

^[1] Formula 1 announces TV, race attendance and digital audience figures for 2021 | Formula 1®