Bingo Buzz – Entain brings a fresh twist to the online experience with innovative new game
2nd April: Entain, a leading player in the global sports betting and gaming sector, has launched an innovative new game, Bingo Tournaments, through its UK brands Gala and Coral - an industry-first that brings a fresh twist on the free-to-play experience. Players can now go head-to-head for leaderboard points to claim top ranking positions and win prizes, in tournaments that start on the hour, all day, every day.
Bingo has stood the test of time and evolved into a game that takes different formats – from the local community Bingo Hall, to free-to-play mobile games. In fact, the number of UK players logging in to play Bingo with Entain’s leading brands has increased by 80% since 2021[1], and this upward trend is continuing in 2024.
What makes Bingo so popular is that it is an inherently social game. It is about players enjoying the game, experiencing little moments of excitement, and sharing these experiences with other people who love the game. Bingo Tournaments brings this community-based element to the online game for the first time - providing more ways to play, more ways for players to interact with each other, and more ways to win.
Since its launch last month, Entain’s Bingo Tournaments has already been a hit, amassing over 80,000 unique players, and with 68% of Gala Bingo players engaging with the new game. These figures are expected to grow as Entain continues to deliver even better Bingo experiences for its customers.
Satty Bhens, Chief Product & Technology Officer at Entain, said: “Everything we do comes down to making sure that we’re providing the best experiences possible for our customers – so they enjoy playing with us, and keep playing with us. Introducing a groundbreaking game and a more social way to play through Bingo Tournaments is just one way that we’re refreshing and investing in our games to deliver the best products to our customers.”
[1] Actual Player Days, Entain data 2023 vs. 2021
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world's largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction, STS, SuperSport and TAB NZ; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.
The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 30 territories.
Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group's website: www.entaingroup.com