MacBride Principles

The MacBride Principles (“the Principles”), provide guidance to US companies trading with or holding shares in companies operating in the Northern Ireland. The Group currently operates c.70 retail shops in Northern Ireland, under the Ladbrokes brand.

Entain is an organisation that prides itself on being an inclusive, fair employer and have built an inclusion strategy that ensures it delivers on these values for its people and customers. The Group’s approach to diversity, equality and inclusion (“DE&I”) including its Code of Conduct and recruitment policies, apply to its Northern Ireland operations, as they do globally, supporting Entain’s efforts to lead the sector on diversity and inclusion wherever it operates.

As such Entain confirms that its DE&I strategy and policies align with the MacBride Principles.